Conair raises breast cancer awareness with the "Power of Pink" ionic styler. Featuring ionic technology that helps promote shiny, healthy hair, 3 heat/speed settings for precision styling and a removable filter for easy cleaning, this 1875 watt unit is the perfect blend of power and versatility. As an added value, a $1.00 of the proceeds from the sale of this product will be donated directly to Breast Cancer Research foundation.