This is the ORIGINAL Undisputed Champion of Ceramic Hot Irons! NOTE: This device is a 120v AC Standard American Plug. CHI Irons reach an operating temp of between 350F and 410F. "Flash Heating" Instantly heat up to 150-180 F in 6-10 Seconds. 360 degree Tangle Free Swivel Cord. The heat plates are recessed from the edges to prevent skin burns. Moist Ceramic Heat with Ceramic Plates and Coils will maintain even temperature throughout the plates and prevents "pulling" of hair. Squeeze sensitive means a tighter squeeze will direct more ceramic heat to the hair. Ceramic heat will not only help maintain moisture levels in the hair, it also produces Negative Ions. These negative ions will help to push the Silk Molecules permanently deep inside of the cortex. The results will be improved hair structure and sealed cuticle layer Create silky shiny hair instantly, locks in hair color and retards fading. The Chi Iron also uses the power of positive ions to help repel humidity & particles from the air so your hair stays cleaner and healthier. Ergonomic design allows the user to flip hair up or curl it under with a twist of the wrist. On-Off switch on the inside to prevent accidental turn off. Versatile "all in one" design, light weight fits in standard curling iron station. Saves energy - CHI only uses 20-25 Watts of Electricity. Space age insulation = heat is only produced to the Ceramic plates. The ceramic coated paddles help prevent scorching hair color and help reduce styling product build-up.